Globalisation of Entertainment Industry in India

GLOBALISATION OF ENTERTAINMENT INDUSTRY IN INDIA INTRODUCTION TO GLOBALISATION(HSS F317) Submitted By: Submitted To: * Sankalp Bhatia Mr. T. Chakraborty * Tanish Anand Department of Humanities and Languages * Manas Lohani * Akshit Sandooja * Keshav Khanna ACKNOWLEDGEMENTS A comprehensive report always requires the goodwill, encouragement, guidance and support of many people. We would like to thank the Instructor in-charge of the course, Mr. Tathagato Chakraborty for allowing us to explore new aspects about report writing through this exercise.We are grateful to our instructor for giving an opportunity to prepare a report on the topic â€Å"Globalisation of Entertainment Industry in India†. Also, we would like to thank him for his unflinching support and guidance. We also acknowledge with gratitude the consistent cooperation received from the BITS Library staff. The books they provided us served as an ideal data source which helped us throughout in the development of this repor t. We wish to express our appreciation to the enormous help given by our friends who spared a great amount of their valuable time in going through the manuscript and providing suggestions.CONTENTS * Introduction * Indian Film Industry * Current Situation * Emergence of new sources of income * Digitalisation of screens and increase in the number of screens * Foreign Investment * Shooting in foreign locations * Emerging 3D cinema and Advanced VFX * New Market Techniques * Indian Music Industry * Effect on Bollywood * Effect on Indian classical music * Effect on musical instruments * Indian Television Industry * Overview * Entry of foreign players * Case Study – Star Network * Rating Wars * Foreign content and storylines Challenges faced by the industry * Case study on viewership in Delhi * Bibliography The Globalisation of Indian Entertainment and Media (E&M)Industry-An introduction India’s entertainment economy is growing rapidly, and the world is taking note. The count ry is among the world’s youngest nations, with more than half a billion people under the age of 25. With favorable demographics and a rise in disposable incomes, the propensity to spend on leisure and entertainment is growing faster than the economy itself.Enticed by economic liberalization and the huge volume of demand for leisure and entertainment, many of the global media giants are starting to set shop in this country, once known as a land of snake charmers. In recent years, the Indian entertainment and media (E&M) industry has out-performed the Indian economy and companies from all over the globe are increasingly envisioning their growth linked to emerging and developing giants like India, which is why they are now focused on growing and branding their businesses in this market. The E&M industry-The major segmentsThe media and entertainment industry consists of many different segments under its folds such as television, print, and films. It also includes smaller segments like radio, music, OOH(Out of Home Media is an advertising medium which reaches out to the ‘difficult-to-reach' and  SEC A  consumers wherever they are, thus offering the advertiser an all day primetime. ), animation, gaming and visual effects (VFX) and Internet advertising. [1]  Entertainment Industry in India has registered an explosive growth in last two decades making it one of the fastest growing industries in India.From a single state owned channel, Doordarshan in the 1990s to more than 400 active channels,the E&M industry is galloping, even through tough times when others are facing recession. SIZE OF INDUSTRY The domestic entertainment industry was estimated at nearly Rs 225. 0 billion and provided employment opportunities for nearly 6. 0 million people in the year 1999. In terms of foreign exchange earnings, the industry contributed around Rs 4,000. 0 million in the year 1999. In the year 2008, the E&M Industry stood at INR 584 billion, a growth of almost 12. % ,every subsequent year. Over the next few years, this industry is projected to grow at a CAGR of 12. 5% & reach the size of INR 1152 billion by 2017. PROPELLERS OF GROWTH-The major Factors The growth in this sector of the Indian economy has been propelled by a number of factors such as :(a)the corporatization of the film industry, (b)a booming television sector, (c)a fast growing radio sector, (d)a expanding market for print products and other technological changes such as the advent of digital technology.Some of the significant changes include the emergence of new niche content genres such as reality television; the India Premier League (IPL), with cricket emerging as a mainstream entertainment genre; internationalization of Indian media and an increased production of content for global audience, launch of TV channels such as NDTV Arabia and NDTV Malaysia, launch of German edition of Filmfare magazine in 2008 and co-production and production of Hollywood movies by Indian players; a nd a substantial increase in Foreign Direct Investment into the Indian media sector.With $88 million of FDI flowing into the media sector in the last three years, increased density of alternative delivery platforms and digitization are collectively changing consumption patterns in the entertainment industry across India. Media sectors,regarded as â€Å"sunset† sectors in mature markets,are flourishing in India. For example,the newspaper industry,which is rapidly declining in other developed countries, is flourishing in India, on account of increasing literacy levels, consumer spending and the growth of regional markets and specialty newspapers.Newspapers account for 42% of all advertising spend in India, the most of any medium. INDIAN TELEVISION INDUSTRY Television is one of the major segments of the Indian entertainment industry and has thousands of programs in all the states of India. India is the third largest television market in the world. [5]The small screen has produce d numerous celebrities of their own kind with some even attaining national fame. TV soaps are extremely popular with housewives as well as working women. The increasing popularity in the satellite cable television segment has been a major cause for the high growth in this industry.The cable subscriber base has increased from around 0. 05 million in the early 90s’ to around 24. 0 million in the year 1999-2000 is further estimated to increase to nearly 120. 0 million by the end of 2013. With the rapid proliferation of channels (over 75), and the privatization of DD, growth in this segment is projected to be rather high. Indian Film Industry â€Å"You are not a true Indian if u don't follow cricket or bollywood† This is the impact the film industry has had on the minds of Indian people. Indians love to watch movies.With the advent of improved technologies in all aspects from film production (Rise of 3D cinema, Advent of digital cinema and the growth of multiplexes)to mark eting(wanna see a movie and all stores are closed buy it on the google playstore,or watch it online!! ),the increased corporatisation of industry(Collaboration with international studios: International film studios such as Warner Bros. , Disney, Fox and Dreamworks etc) and Resurgence of regional cinema, the Indian Film Industry has become the biggest contributor in the growth of the E&M indusry. GOING GAGA-THE BOOM IN RADIO INDUSTRYOne of the major drivers that have helped the media industry in India canter along at a blistering pace has been the good old radio. AM, FM and even Satellite Radio have made a huge impact on the Industry in India. The stage is set for major revenue growth among the various Radio Channels. In fact what we are seeing is not some newfound love for the old medium but just the natural uncoiling of the market after the liberalisation and privatisation of the industry Everything is new and nice at the moment. People in India today are spoilt for choice. Be it a ny media platform they have a stack of channels to choose from.In fact listening to FM Radio in India is very  weird, as it seems too â€Å"clean† without the usual news on the hour. Talking about  weird  of all the things Satellite Radio is here. WORLDSPACE has got around 65000 subscribers in India. That’s two thirds of its entire audience around the world. People like it because it is clean without commercials. In most developed markets though where broadband penetration is high people have access to thousands of radio channels via the Internet. Satellite radio hence does not generally do well there. The other limitations of satellite radio are the unavailability of portable devices in the country.THE MUSIC INDUSTRY The Indian entertainment industry is incomplete without the inclusion of music. Music,since the 90s has become the integral part of the Indian cinema. you will have to search hard to find an indian movie that doesn't incorporate a song. its not just the mentality of producers, it’s the public demand that drives the producers to include songs, whether its justified or not. Over the years, the importance of music has only increased, especially in case of the movie industry. Of late, movies have gone on to become huge successes largely on the backdrop of good music.While the popularity of film music increased, it also resulted in the growth of other segments such as remix, Indi-pop etc. Distributors Despite major changes occurring in the industry, most of the audience is still dependent on distribution network . Since timing is a very crucial factor here, only the companies with wider reach are able to thrive and generate profits. As distribution companies retain a major part of the profits generated in this industry, majority of them have diversified into setting up of their own retail stores. HMV is a pioneer in this area and has an excellent chain of stores at its disposal.This strategy has helped the companies to gauge the consumers’ changing perceptions and revamp their product offerings to meet the popular demand. Exchange of talent Globalisation has helped the music production companies to share the international pool of talent. The rate of usage of international talent increased tremendously after the 1990’s. Later, many artists’ internationally renowned artists have featured in Indian songs and vice versa. A. R. Rahman composed and produced music for the film  Slumdog Millionaire and  Resul Pookutty mixed the sound for the same film.Such examples display not only the impact of global companies on the indian industries, but that of Indians on the global stage. HINDI FILM INDUSTRY Current Situation :-The Hindi film Industry popularly known as â€Å"Bollywood† is the main contributor to the Indian film industry after regional language film industries like Bengali, Tamil, Telegu and Marathi. The Indian film industry is projected to grow at a CAGR of 10. 1 per cent to touch INR 150 Billion in 2016. The industry was estimated to be INR 93 billion in 2011 indicating a growth of 11. 5 per cent as compared to 2010.Although the country’s filmed entertainment industry is the largest in the world in terms of the number of films it produces (about 900) and its theatrical admissions (around 3 billion), it continues to be small in size in terms of revenue, mainly due to low ticket realization and occupancy levels. Moreover, lack of quality content and rising competition from Hollywood films continue to affect it. Source:-The Indian Bollywood Industry, DIBD-OMI, May 2012. However, one cannot underestimate the changes that have taken place in the Indian cinema due the fast globalizing or westernizing world.After Indian economy opened its gates for the rest of the world, a lot investment in terms of technology and funds have entered into the industry. Although 22 years since 1991 might seem a small time frame in the film industry, but it remains qu ite significant in terms of the progresses made. With more awareness, Bollywood has realized that it is necessary to create an ambience in the movies, so the movies target both the Indian culture as well as a more international culture overseas. Hence over the last 10 years Bollywood has become more international and has begun targeting a more global audience than before.Films like K3G, Kal ho na ho, My Name is Khan, Salaam Namaste, and recently Cocktail, have been a success in the overseas market mainly because of their portrayal of Indians living abroad. Bollywood films are not only watched by people in India, but also neighbouring countries like Pakistan, Bangladesh, Nepal, Pakistan, Sri Lanka watch the movies. Moreover, countries with large groups of Hindi and Urdu speaking population like Australia, UK, Africa and the US have many Bollywood fans. And countries like Russia and Japan are also buyers of Bollywood productions.Now, with the ever transforming world and tastes of the the viewers, the Indian film industry is trying its level best to match up to the needs. Some of the changes seen in the recent times are which can be attributed to globalisation are:- 1. Emergence of new source of income. Although revenues from the theatre segment constitute around 60% of the overall revenue for a movie, other revenue streams have begun to make a meaningful contribution. The trend of selling satellite and home-video rights prior to release gained momentum in 2010, and has enabled producers to involve lesser risks in their business models.Most of the revenues of the films are now earned within the first week itself which gives the film producers a chance to sell TV rights and air the movies earlier than before. A lot of films are now premiered very soon after they are being released and the satellite rights are sold well before the movies are released . Due to this, piracy is not that big an issue that it was a few years ago. Owing to these strategies, 2012 proved t o be a good year for Bollywood with 6 movies crossing the 100 crore mark. Source-KPMG 2. Digitalisation of screens and increase in the number of screens. To fight ne of the threats of piracy which was one way or the other because of other sources of information like internet, the film industry now a days do not send their physical prints at the theatres, rather they are relayed through satellite technologies like UFO. This has increased the no. of screens in which the movie runs many folds. Consider the case of Salman Khan’s first movie Maine Pyar Kiya which released across 500 screens in India and compare it with Ek tha tiger which opened to a record 3300 screens . The growth of multiplexes has improved the movie-going experience for Indian audiences and has led to increase per-ticket realization.Rising urbanization and growing disposable incomes are also driving increased investments in multiplexes. In addition, theatres with low seating capacities allow cost-effective scre ening of movies that are targeted at niche audiences. However, there is still further ground to be covered. The average number of screens per million in India is presently12, as compared to the global average of 54 screens per million. The number of multiplex screens in India is expected to increase from 1,000 in 2010 to 1,405 by 2013. Source: KPMG 3. Foreign Investment :With the liberalisation of indian economy in the 90s, we have seen that international film studios like Warner Bros. , Disney, Fox and DreamWorks have entered into collaborations with local film production houses to develop Hindi and regional movies. â€Å"Saawariya†, in 2007 was the first Hollywood produced Bollywood movie in India. â€Å"My Name is Khan†, produced by Fox Star Studios was a huge success both in India and abroad. Walt Disney, who earlier held a 50% stake in UTV, has now acquired a controlling stake in UTV Software Communications.Viacom18 has also entered a deal with the global movie co mpany Paramount Pictures to market and distribute the latter’s movies in India, Bangladesh and Sri Lanka. It has already ventured into production of Hindi language movies, and the new deal is expected to help create a distribution network. Local film production can benefit from the experience of these international studios to expand their international reach and incorporate enhanced project planning and cost controls. In a process to make India a filming destination, the Ministry of Information andBroadcasting is looking for setting up a Film Commission that will initially act as a single-window clearance agency to issue permits for shooting. At present, international producers need to seek many approvals. While they require script approvals from the ministries like I&B Ministry and the Ministry of External Affairs, cast and crew approvals are required from the Ministry of Home Affairs. Based on the kind of shots and location, they need approvals from Customs Department, the Archaeological Survey of India besides several other local and State authorities.Following excerpt from a newspaper depicts how creating such a single window clearance system can affect the Indian Filmmakers. Source: HT City, Hindustan Times, 14th April, 2013 4. Shooting in foreign locations, a boost for tourism In the recent past, many films have been extensively shot in foreign locations: Movie Country Zindagi Na Milegi Dobara Spain Rockstar Czech Republic RA. OneUnited Kingdom Don 2 Germany Ek Main Aur Ek Tu United States of America Worldwide, countries offer various incentives to encourage film producers to use their locations to shoot films.Incentives are offered in the following forms: †¢ Cash rebates – where a certain percentage of expenditure in a country is provided as rebate to the film producers †¢ Tax credits – where a percentage of expenditure in a country is allowed as credit against the income. †¢ Exemption from or refund of VAT and Custom s duty. †¢ Interest free loans †¢ Soft funding – negotiated tourism benefits, such as easier processing of visas, and discounts on accommodation and travel. Benefits of film incentives regime:- Boost to the tourism industry: Films shot in foreign locations depict diversity, history and landscapes of a country which help in increasing tourism in a country. * Benefits to the economy: Inflow of foreign exchange. * Boost to local film production : For example, the success of Slumdog Millionaire, which was shot in India and was a collaboration between Hollywood and Indian film technicians, helped the Indian film production houses secure more business. * Technological exchange * Creation of employment opportunity: Hiring of local technicians. Cultural Exchange Some Facts:- * The flow of Indian tourists to Australia increased by 20% from 2004–2006, especially after the success of Salaam Namaste. * The production of Heyy Babyy injected around US$2. 1 million into the state’s economy where it was shot. * Switzerland hosts around 150,000 tourists from India and large number of Bollywood movies are shot in the country every year. * Many US states such as California, New York, Michigan,Nevada and Utah offer incentives to film and television production companies from India.Many Bollywood movies have been shot in the US including My Name is Khan, Kabhi alvida na kehna, Kal ho na ho, to name a few. 5. Emerging 3D cinema and Advanced VFX:- 3D is a prominent theme these days and has demonstrated its significant potential with benefits such as increased audience engagement, increased ticket prices and the exclusivity of the medium, i. e, the theaters. The success of Avatar has taken 3D movie-making to new heights. Multiplexes could look at the feasibility of investing larger amounts on 3D screens to meet the growing demand to view 3D.There is an emerging market for 3D movies in India with movies like Any Body Can Dance, Dangerous Ishqq, Ra. One an d Haunted-3D. A new window of opportunity could open up if Bollywood is able to produce high quality 3D content. The visual effects (VFX) industry is a rapidly growing segment in India. It includes the creation of live action imagery by using computer-generated effects. It is increasingly being used by the visual media in India and can be classified into the following verticals — movies, TV shows and advertisements.The segment is still at its nascent stage with mainly low-end work being done in India. Domestic consumption is small, and therefore, the bulk of the work includes outsourced projects from the US and the UK. However, the domestic market is seeing bigger budget movies and ad campaigns, which are now open to spend more on VFX to provide an enhanced visual experience to viewers. There has been a significantly high growth in the number of VFX companies operating in India. According to some estimates, there are more than 40 major domestic VFX companies catering to the n eeds of domestic and international clients.Currently, India accounts for only around 10% of the total animation and VFX outsourcing pie. However, there is scope for growth and the amount of work coming to India from Hollywood is on the rise. In late 2011, VenSat Tech Services, a VFX company, joined hands with Reliance MediaWorks Limited to set up a VFX, computer graphics and animation team. 6. New Market Techniques. With more Hollywood movies getting released in India, Indian movies are adopting newer marketing techniques like selling merchandises, video games, toys etc. The indian film Ra.One was a first of its kind campaign with a complete 360 degree approach. Films like Harry Potter, Shrek, Superman, Batman have been successfully using this approach for their campaigns. EFFECTS OF GLOBALIZATION ON INDIAN MUSIC Effect on Bollywood One distinguishing feature of Indian films has always been its music. While the musical lost its dominance as a genre in Hollywood in the early 1960s, l argely due to the advent of rock music, Indian music scenario saw no such change. With the advent of â€Å"talkies†, Indian films started incorporating songs as an important element of the narrative.The sets and costumes, action scenes, presentation of stars, grandiloquent dialogues, and song and dance sequences became the main attraction in a movie for the fans. Song sequences are used for several purposes in films. Sometimes a song is a narrative part of the film; other times it is used as a dream sequence, or the lovers’ fantasy. Sometimes they function to allow an expression of feeling that cannot be articulated otherwise—notably the declaration of love. When music channels like MTV and V on cable and FM radio started roadcasting in India, the Hindi film music gained even more popularity. The music is important economically since the sale of music rights may recover a good part of the budget of the film. Recently, the film industry has been pre-releasing sou ndtracks for films along with music videos(which are basically clips of the songs from the film) some months in advance. This heightens pre-release interest among audiences and act as advertisements of the film. The latest trend that has been started is that of â€Å"Item Numbers†.The overt hypersexualization of the song-dance sequence is a kind of â€Å"MTVization† of Hindi film music; the song is packaged as a 5-minute video which can advertise the film and be sold as an independent commodity. A musical industry old timer has said â€Å"Whereas in older song-and-dance sequence the erotic had an element of coy and the tentative, today the erotic has in it elements of rank sexuality, brutish pride, and vulgarity. Naked feet adorned by anklets have been replaced with high leather boots and the pelvic thrusts display the hunger of a newly-unleashed sexuality.As in other spheres, in the theatre of sexuality, the Indian adventure with globalization is on display† It em numbers have become economic necessity for film producers, singers, and music directors who want to market themselves to a global audience, to globalize the appeal of Hindi film music, and to attract younger, upwardly mobile, city-based audiences. The song-dance sequences have taken on an â€Å"international† look, using a multi-cultural dance cast and hip hop-influenced clothing. Such tastes and representations are far too alien to the rural and lower middle class audiences. Effect on Indian Classical MusicIndian culture has been attached with music since long time, with traditional Indian music being the most famous among Indians till the time globalization hit the country. Western culture followers are increasing in India due to adoptive nature of Indian consumers. Though the number of youth listening to traditional Indian music may have declined but globalization has acted as a two way street in its truest sense. Indian classical musical instruments like veena, sitar a nd table have been incorporated heavily into the â€Å"World Music† genre which focuses on fusion and bringing out the spiritual side of music.Artists like Pandit Ravi Shankar, Pandit Amjad Ali Khan, Bismillah Khan and Zakir Hussain are renowned and respected globally. The situation surrounding the traditional classical music of India continues to change due to the remarkable advances made in methods of information dissemination and communication, among these the rapid growth of the Internet. Some critiques say that the commercialization of Indian music seems to have led to the monopolization of the market by a small numbers of â€Å"stars. Over the last ten years, it has in large part been the same small group of musicians who have been performing concerts in major cities. The popularization of Indian music has led too to changes in performance styles and audiences appreciation. This includes, for example, shortened performances, the traditional raga time concept meaningles s, and an overemphasis on technique. Serious practitioners and students of Indian music, in particular Hindustani music, have increased dramatically throughout the world. This is evident from the increasing number of Indian musicians traveling abroad to perform and record.In some Western educational institutions, Hindustani music has already been established as a formal area of study, and research is being done to determine the most effective methods of education in this discipline. In light of this trend, the traditional master/pupil method, Guru-Shishya-Parampara, has proved to be something of a controversial problem. Effect on Musical Instruments Increasing globalization ; increasing use of internet have resulted in changing the taste of music lovers; ultimately influencing their musical instrument choices.Gradually, the appetite for playing western music instrument has been fulfilled with the increase in number of western music schools. India western musical instruments market h as been anticipated to reach INR 542. 84 Crore by 2017. TELEVISION AND GLOBALISATION OVERVIEW Media imperialism is a sub category of under the broader category of media imperialism. The conventional view was that it was the global (particularly US) media that dominated and the technologies associated with it that were imperialistic and ruled the world. But the scenario was changing on the advent of 1990s due to nationalised media arising and getting promoted. Al-Jazeera was founded in 1996 and is a Qatar based company. Bollywood is seen as an answer to Hollywood. Reuters is major news company founded in Britain. Times of India is the world’s 3rd largest circulating paper. † These are some examples to name a few of the changing global media trend. Since the advent of television in 1920s it has been a source of news and entertainment. Majority of the channels were state funded and had little commercial use. After the arrival of globalisation television was changed, as the viewers were seen as a mode of income from advertisements and this began a war of TV ratings among the channel providers began.They turned the political struggle for television into a battle for market shares with an increasing international orientation. The liberalisation of television in association with the development of new broadcasting technologies led to a multitude of competing TV stations and to a diversity of available programmes. Private broadcasters’ dependence on funding by adverts caused a commercialisation of TV and shifted the focus of programming to ratings, which have become an all-dominant factor. The constant search for new ways of attracting viewers’ attention favours sensational topics and resulted in a variety of new programme formats.India was one of the most affected countries due to this trend. Ramayana and Mahabharata were the first major TV series in India. 1980s saw the arrival of popular shows like Hum Paanch, bharat ek khoj which made th e viewers engrossed in them. ENTRY OF FOREIGN PLAYERS In 1991 the government allowed private and foreign broadcasters to engage in limited operations in India. This was the first step of globalisation of Indian TV industry as this led to the entry of major foreign players such as CNN, STAR TV and domestic private enterprises such as ETV, ZEE.In 1999–2003, other international channels such as Nickelodeon, Cartoon Network, VH1, Disney and Toon Disney entered the market. Starting in 2003, there has been an explosion of news channels in various languages; the most notable among them are  NDTV,  CNN IBN  and  Aaj Tak. The most recent channels/networks in the Indian broadcasting industry include UTV Movies, UTV Bindass, Zoom, Colours, 9X and 9XM. CASE STUDY- STAR TV STAR TV is an US based company owned by Rupert Murdoch’s News Corp. It currently has 35 channels in 7 languages with around 400 million viewers in India â€Å"courtesy http://www. tartv. com/aboutus. asp x. † They currently own one of the most viewed channels of India such as Star Plus, Star Gold, Star Movies, Star world, Channel [V] to name a few. It is the leading TV channel in terms of no. of channels and viewers in India with hit shows such as Kyunki Saas Bhi Kabhi Bahu Thi, Star Voice of India and 24X7 movies. RATING WARS Entertainment channels form the largest part of Indian TV industry with foreign and domestic players both. They broadcast daily shows which are mainly targeted to the family audience particularly ladies called â€Å"Soap Operas†.This is a huge source of revenue and entertainment as most of the advertisements are shown in this time slot making this a win-win situation for everybody. These not only include popular Hindi shows such as Kyunki Saas Bhi Kabhi Bahu Thi or Kahaani Ghar Ghar Ki but also in other languages such as Punjabi, Marathi and English such as Ugly Betty, 90210, Damini. The popularity of these serials is evident from the data shown a bove. Source: TAM peopleter system, GEC Ratings (April 22-28) One of the major sources of entertainment is the sports channels which are dedicated to the world of sports.There are 20 sports channels till date with the majority owned by the foreign powerhouses such as ESPNSTAR (owned by FOX network), SONY SIX. Children's interest channels  are  television  specialty channels  that present children's interest content. This market is almost entirely owned by foreign companies such as Cartoon Network, Nickelodeon. The NEWS channels are the ones which have most of the domestic companies and have one of the fiercest rivalries among them. Other channels include dedicated to music, movies, sci-fi and general info. Majority of them are owned by foreign TNC’s such as MTV, Discovery, and HBO.All of these are owned by foreign media conglomerates and are one of the most viewed channels in India. All of these are owned by foreign media conglomerates and are one of the most viewed c hannels in India. FOREIGN CONTENT AND STORYLINES The content of the channels are also influenced by the global trends. In most of the cases either the storyline or the format of successful foreign shows are copied. Some of the examples are as shown below: * Jassi jaisi koi nahi – Ugly Betty * Big boss – Big brother * Indian idol – American idol * India’s got talent – Americas got talent Fear factor – Fear factor * Masterchef India – Masterchef Australia The viewership of English sitcoms are on the rise in the young generation such as Friends, HIMYM due to the rising English speaking population which has increased the revenues of these channels such as STAR World, AXN. On the rise is the viewership of movies both Hindi and English as evident from the exorbitant prices channels are paying for the television premiers of the movies. The sports TV industry is one of the fastest growing industries due to huge fan following also known as â⠂¬Å"popular culture†.The increase of number of sports channel in India is rapid. Cricket and football has proved itself as a huge source of revenue generation as perceived from the data below. IPL, world cup, BPL are huge attractions for advertisers and they are willing to invest in them. And majority of them are the TNCs who spare the big bucks. Top 5 most viewed events in 2010-2011 in India 2011 cricket world cup final – 67. 6 million viewers| Budget 2011 – 37 million| Commonwealth 2010 opening ceremony – 30 million| IPL 3 final – 9. 6 million| 2010 FIFA world cup final – 1. 5 million|Source: aMap data, Times of India Also the emergence of debating style of news presentation can be seen as an effect of globalisation. Now majority of the news channel present debates in their primetime slots so as to include various opinions. This has been a huge success. Also the technological advancement in television industry such as digitalization has imp roved the services offered which has also led to increased viewership. This is a direct result of globalization as the technology and information is transferred between nations. CHALLENGES FACED BY THE INDUSTRYBut the television industry faces many challenges due to globalization. * Main disadvantage is the accumulation of power in few foreign media conglomerates which hinders the growth of domestic market. Few Indian companies have been able to establish themselves in front of the global power. * The media sometimes become biased and influence the public opinion. For example in Saddam Hussein case media houses passionately supported US in their operation and thus took people on US side without telling the full story. * Also the advent of reality TV shows has increased their share which results in disproportionation.Time should be divided suitably for all types of entertainment which is not so in the present scenario. * TV has not yet been able to penetrate the rural parts of India due to lack of connectivity which is needed as it acts as a source of information. * Also in this century of internet viewers are migrating to web services. This has resulted formation of web portals of channels which is not encouraging to the TV industry. CASE STUDY ON VIEWERSHIP IN DELHI The figures below show the impact of television in the three major metropolitans and show type wise distribution of channels in Delhi. Source: www. amindia. com Bibliography n. d. http://www. indiantelevision. com. n. d. http://www. startv. com. n. d. www. tamindia. com. Film Industry In India: New Horizons. Ernst ; Young Pvt Ltd. , 2011. Google Images. n. d. http://images. google. co. in/. HT City. â€Å"Foreigners First, But What about us? † April 14, 2013. Indian Express. â€Å"IPL 6. † April 8, 2013. Reseasrch and Markets-Market research reports. n. d. http://researchandmarkets. com. Ritzer, George. â€Å"Globalization a basic text. † n. d. Vogg, Ejvind. The Indian Bollywo od Industry. DIBD, 2012. Wikipedia, The free Encyclopedia. n. d. http://wikipedia. org.

Renaissance and Reformation

Renaissance and Reformation Test Humanism- Classical texts from the Greek and Roman culture lead to humanism. Humanism focused on human potential and achievements. People stopped worrying about Christian teachings. Influenced artists and architects. History, Literature, and Philosophy are humanities subjects. Secular- People became concerned with the here and now Predestination- Calling's book/doctrine; Institutes of the Christian Religion states that everyone is sinful by nature and God has known from the beginning who he will save. Council of Trend- Pope Paul Ill 4th step toward reform was to call a great council of hurt leaders to Trend.Catholic Bishops and Cardinals agreed on several doctrines: 1) Church interpretation of the bible was final anyone who substituted there ideas was a heretic 2) Christians need faith and good works for salvation 3) The Bible and church traditions were both as powerful for guidance 4)luncheons were valid expressions of faith Annul- Divorce was not al lowed however the pope could annul the mirage which meaner to find proof that the mirage was never legal in the first place Recant-to take back a statement you made about something Indulgence- you pay money for an indulgence and it will take away our sin Patron-Popes who beautified the cities by spending large amounts of money 95 thesis- Luther wrote 95 theses that he thought the church should change which lead to reformation- a movement for religious reform. His teaching had 3 main ideas: 1) People could win salvation by ONLY with faith in god, the church taught that faith and â€Å"good workers† were needed for salvation 2) All church teachings should be based on the bible.The pope and church traditions were false authorities 3) All people with faith were equal therefore people didn't need priests to interpret the bible for them Edict of Worms- King Charles declared Luther of an outlaw and heretic, no one was supposed to give him food or shelter and his books were to be bur ned. However Prince Frederick gave him shelter in a castle and people began to follow his sayings; priests wore regular clothes and called themselves misters, led service in German not Latin and some ministers married, which created a new religious group called the Lutheran instead of seeking reforms against the Catholic Church.Protestant- A Christian who is not Catholic Peace of Suburbs- German princes decided if there state would be catholic or rottenest Act of Supremacy- English act of Parliament that recognized Henry VIII as the â€Å"Supreme Head† of the Church of England not the pope Anabaptist- Believed that people shouldn't be baptized into the Christian faith as children because they were not old enough to decide if they wanted to be Christian; taught that the church and the state should be separate, and they refused to fight wars.Viewing Anabaptists as radicals who threatened society both Catholics and Protestants persecuted them Peasants Revolt-peasants were excite d by Lather's revolutionary ideas and demanded an end to serfdom. The revolt horrified Luther so Luther wrote a pamphlet urging the German Princes to show no mercy, the army crushed the revolt massacring over 100,000 people. Feeling betrayed by Luther many peasants rejected his religious leadership.However through his writings he remained influential People Igniting of Loyola- Catholic reformer, wrote the Spiritual Exercises that laid out a day by day plan of meditation, prayer, and study. The pope made Igniting a religious order called the Society of Jesus Members were called Jesuits- concentrated on 3 ideas: 1) Founded schools throughout Europe. 2) Convert non-Christians toCatholicism 2) Stop Protestantism from spreading Johann Gutenberg- Reinvented movable type and the printing press- machine that presses paper against a tray full of inked movable type created the first completed bible called the Gutenberg Bible Johann Tested- Was raising money to rebuild SST. Pewter's Cathedral in Rome, he did this by selling indulgences, he gave the impression that by buying indulgences you could buy your way to heaven Martin Luther: Against Tested for selling indulgences Wrote 95 thesis attacking â€Å"Pardon Merchants† Believed you can only win salvation through faith and forgiveness of GodExcommunicated by Pope Leo X Charles V issued the Edict of Worms declaring Luther as a heretic, but Prince Frederick sheltered him in a castle Translated the New Testament to German Lutheran were his followers John Calvin: Wrote Institutes of the Christian Religion which expressed ideas about God, salvation, and human nature Called the few people that God chooses to save the â€Å"elect†Ã¢â‚¬ ¦ God has known since the beginning of time who will be saved-predestination Calvinist Ruled Geneva, Switzerland with theocracy (government ruled by religious leaders) Geneva was a city of high moral because of how strict he wasHenry VIII: Married to Catherine of Argon and has a dau ghter named Mary but wants a divorce so he can have a son to be the heir to the throne Pope refused to annul his marriage so he called together a session with the reformation Parliament and asked to pass a set of laws that ended the pope's power in England Act of Supremacy made the king the head of the Church of England, not the pope Closed monasteries and increased total power Anne had a daughter named Elizabeth so he imprisoned her in a tower and beheaded her 3rd wife gave him his son, Edward Erasmus:Christian humanist from Holland who wrote The Praise of Folly which made fun of greedy merchants, heartsick lovers, quarrelsome scholars, and pompous priests Believes in Christianity of the heart Wrote in Latin In order to improve society, all people should study the Bible Catherine of Argon- Married to Henry VII never had a boy so Henry wanted to annul the marriage at first the pope said no because she did not want to offend the Holy Roman Empire Charles V but later after Henry VII p ut in the Act of Supremacy- Made the English King the head of church not the pope the marriage was annulled Pope Leo X- excommunicated Luther after 95 thesis Artists: Donated- Made sculptures more realistic by carving natural postures and expressions carved the statue David Leonardo De Vinci- Artistic scientist, painted Mona Lisa and The Last Supper, A True â€Å"Renaissance Man† Raphael- Learned from Leonardo De Vinci and Michelangelo, Painted the walls of Julius II Library, Painted School of Athens, conveys the classical literature of the Renaissance and shows classical and Renaissance figures together Michelangelo- Sculpted David second, glorified the human body and explored Renaissance theme of human potential, minted the ceiling of the Sistine Chapel, Scientific artist, true â€Å"Renaissance man† Jan Van Check- Italian Renaissance, Oil-based Paintings very realistic Writers: Machiavelli- Wrote The Prince which said a prince must be strong as a lion and shrewd as a fox, he might have to trick his enemy's and even his own people for the good of the state, he was not concerned with the morally right but with the politically effective Castigation-published The Courtier with the help of Aviators Cologne Sir Thomas Moore- Christian Humanists, he was concerned with society's flaws, wrote Utopia about an imaginary land inhabited by a peace-loving people.In Greek Utopia meaner â€Å"no place† but in English it has come to mean ideal place because of Mores book Vocal Perspective- AD art Vernacular- Native language Anglican- Anglican Church= only legal Church of England Elizabeth was head of Church Presbyterian-Followers of John Knox; he was a preacher from Scotland whom spread the teaching of John Calvin and made Calvinist Scotland official religion Catholic Reformation- Helping Catholics remain loyal to the church Questions: The Renaissance began in Italy because of thriving cities, a wealthy merchant class, and the classical heritage of Gree ce and Rome. England lagged behind because of the bubonic plague and the 100 years' war.A perfect Renaissance Man- Charming, witty, well-educated, Dance, sing, play music, write poetry, skilled rider, wrestler, swordsman, self-controlled Northern vs.. Southern Renaissance Art: Northern: Focused only on Religion; about landscapes and the lifestyles of people Southern: more secular; Greek and Roman mythologies, about gods and goddesses Catholic Reformation took steps like having the Society of Jesus, Jesuits, and the Council of Trend to address the Protestant Reformation 4 movements that made up the Reformation: . 3. 4. What changes did this bring to Europe? Of Prohibited books- Institutes of Christian Religion- Index Sarandon- Patriarch- Velasquez- What city was the center of the Renaissance? Florence, Italy What type of art was the focus of the Renaissance?Realism (sometimes using Biblical scenes) The merchant family named Renaissance. Medici was important at the beginning of the Wh o led the split away from the Catholic Church in England? Henry VIII Why did England split from the church? The King wanted a male heir so he needed to divorce his wife What country did the Protestant reformation start in? Germany (Martin Luther in Wattenberg) How was the printing press crucial to Martin Luther? He could spread his beliefs more efficiently This movement resulted from the Protestant Reformation. It was an attempt to change the Catholic Church to better meet the needs of its followers. Catholic Reformation 1 .Reasons that the Renaissance originated on the Italian peninsula include all of the following EXCEPT the peninsula's A. Geographic location B. Political organization C. Religion D. Social structure E. Economic structure 2. Which of the following is NOT a Renaissance value? A. Mastery of ancient languages B. Derogate of the arts C. Scholarly achievement D. Proficiency in the military arts E. Civic duty 3. Renaissance humanism A. Devalued mastery of ancient languag es B. Urged the development of a single talent to perfection C. Valued ancient philosophers as the final authorities on all matters D. Denied the existence of God E. Valued scholarship for its own sake and for the glory it brought the city-state 4.The belief that by cultivating the finest qualities of their beings, human beings could commune with God was a conclusion of A. Guileless B. Manipulations C. The lay piety movement D. The Catholic Church in Renaissance Italy E. The doge 5. Which of the following was NOT a factor that contributed to the Renaissance artistic achievement? A. The patronage of the pope B. The invasion of Italy by the French C. The competitive spirit of competing elites D. The apprentice system E. The lack of separation between artistic and commercial aspects of the Renaissance art world 6. Which of the following did NOT enable the spread of the Renaissance? A. The Treaty of Load B.Manila's invitation to Charles VIII to bring troops to Italy C. The printing pres s D. Students and teachers migrating in and out of the Italian peninsula E. The lay piety pavement 7. Renaissance art A. Was characterized by the severe specialization of its artists B. Was characterized by religious subject matter C. Abandoned painting in favor of sculpture D. Was characterized by its concern for the human form E. Did not require patrons 8. Northern humanism A. Was less secular than Italian humanism B. Linked scholarship and learning with religious piety C. Criticized the notion that priests were required to understand the Bible D. Contributed to the Reformation E. All of the above 1 .

Dead Man Walking: How the Death Penalty is totally Biased

My position on the death penalty is that it is completely unfair and an unjust system. Throughout the whole novel we learn how the death penalty was strictly enforced more in the south than in any other part of the nation. The worst part of this was that it was most rigorously used against people who killed â€Å"white† people. The death penalty was a system that was racial and also socioeconomic biased, making it totally unfair and one-sided. In a state that had the highest misery stats in the nation, it was pretty expensive to afford a well-prepared lawyer. By not having a well-prepared lawyer you had to rely on public defenders which usually had many clients to defend that made it impossible to interview inmates before trials, much less do time-consuming investigations that capital cases required; thus the reason why ninety-nine percent of death-row inmates were poor. The government had basically created two types of separate, unjust legal systems: one for the rich, in which everything was put into consideration, every opinion was heard, and where you could buy your freedom; and one for the rich, in which hasty guilty pleas and brief hearings are the rule and appeals are the exceptions. Read this â€Å"The Secrets of Haiti’s Living Dead† Racism was a very big part of this penal system. As both Prejean and Farmer pointed out in the novel, the death penalty biased people who committed murders against white people and that in the south nine times out of ten when the death penalty is sought it’s because the victim is â€Å"white†. Around seventy-five percent of death-row inmates were there for killing â€Å"whites†. Even the Supreme Court acknowledged, in McCleskey vs. Kemp (1987), that there exists racial bias in capital sentencing and that killers of â€Å"whites† are more likely to receive the death penalty than killers of â€Å"blacks†. These are the type of things that made this system prejudice towards â€Å"blacks†, not only that but it also demoralized their life. Throughout the novel Prejean strives to do the opposite of what society is doing to these men, which is humanize them. The humanization of both Willie and Sonnier actually made my stance against the death penalty a lot stronger. It just shows that not everyone is perfect and no matter how big or small everyone will have flaws. I do agree with punishment but it doesn’t give the government the right to choose whether you live or die.

Strategic management Essay Example | Topics and Well Written Essays - 2000 words - 12

Strategic management - Essay Example The report starts by giving an initial overview of the company, followed by the reports objectives. The major objectives of the report were to analyze the company’s operation and the strategies followed by the company, an industry analysis of the company followed by a macro-economic environment analysis. The company has been performing exceptionally well since its inception and lately it surpassed the revenue figure of its major competitors GAP. The primary purpose of this Management Report is to provide an analysis of the strategic situation of Zara, the clothing retailer. This report further examines the manner in which the organization operates and also provides a good picture of its potential for growth and development. Zara is a renowned brand and flagship chain store of Inditex Group. It has gradually gained major popularity since its first store was opened in Spain. â€Å"The company is known for needing just two weeks to develop a new product and get it to stores, compared with a six-month industry average, and launches around 10,000 new designs each year. Zara has resisted the industry-wide trend towards transferring fast fashion production to low-cost countries†. (Zara, Bloomberg.com) The objective of this report is to examine the business operation of Zara over the last few years and to collect enough evidence supporting the Case Study â€Å"Zara – A Cut Apart From Competition†. The case Study has put forward the manner in which the company has operated in recent years and the fact that it took many long years for Zara to cross the leading America brand GAP and become the global leader in the fashion and clothing industry. Such an analysis is done by examining a few things; Zara has operated with an aggressive policy towards the business. It has proven many theories wrong, theories related to economies of scale, supply chain, etc. The company’s operation can be

Medical Futility Essay Example | Topics and Well Written Essays - 500 words

Medical Futility - Essay Example Treatments or medical interventions that are unlikely to produce any significant benefit for the patient is known as "medical futility" (Jecker). The intervention may be deemed futile if it has no likelihood of improving the patients condition (Quantitative), or when the improvement will be so minimal as to be considered futile (Qualitative) (Jecker). In both cases the prospect of improving the patient's condition is exceedingly poor. Jecker notes that, "...treatment that merely produces a physiological effect on a patient's body does not necessarily confer any benefit that the patient can appreciate". Though there may be physiological changes in the body, if it does not save the patient or reduce the suffering, it is futile. The ethics of medical futility are rooted in the belief that medicine is for the purpose of healing the sick and comforting those that are in pain. Futile interventions often contribute to increased pain and agony as well as expending scarce medical and financial resources (Jecker). Ethical problems arise in defining the terms surrounding the issue. While a medical treatment may be deemed as futile, it may extend the patient's life by the few hours necessary that a family requires to get closure with the dying patient.

Assignment Example | Topics and Well Written Essays - 500 words - 200

Assignment Example A significant portion of the consumers in North America are Millennials who are dependent on their electronic gadgets in their daily lives. This trend has a negative impact to Bic because it undermines one of its primary products which are stationery, notebooks and pens. The trend says that the more the millennial market spends on electronics and gadget, the less they will spend to stationeries and pen which are Bic’s products. In addition, the pervasive use of gadgets also provided an alternative to Bic’s other traditional products which are coloring, drawing pencils, crayons and felt pens. They can now also be done in softwares such as photoshop, Corel Draw or other apps and this means reduction in demand and consequently, market share. Other traditional products however such as sticky notes and writing pens (white board) will not be affected by the trend of increased use of gadgets. Their demand could even increase as their use are becoming popular in presentations and group meetings. Another trend that could run counter to Bic’s profitability interest in the long run is its lighter market. At present, 40% of Millennials and 21% of adults may be smoker but this trend is going down. The increasing awareness for health and the ill effects of smoking will have negative impact on the demand for cigarettes and along with it is the decreasing demand for lighters which is Bic’s product. Various interests groups and advertising campaigns are increasingly becoming aggressive in convincing people to quit smoking. At present, many people are already trying to quit smoking or are resorting to e-cigarettes as an alternative. The figures are discouraging because 44% of men and women are already using e-cigarettes which have no use of Bic’s lighters. Either way, this does not spell good for Bic because it undermines its lighter products.

Improving Customer Relations Essay Example | Topics and Well Written Essays - 500 words

Improving Customer Relations - Essay Example The convergence age has changed customer preference as smartphones have become a new tool that marketers must emphasize in their marketing plans. The use of marketing can also enhance relationships with stakeholder groups such as customers, suppliers, and the community. I work as a manager of a convenient store. At my job marketing is often used as a tool to increase sales of products. One of my responsibilities as a manager is to handle supplier relations. The suppliers of products provide the store with advertising material and special offers. For example, the cigarette companies give the store special offers to be passed to the customers. I decorated the store with many posters of advertisements that are sold at the establishment. It is my opinion that the advertisements posted around the store influence the buying behavior of the customers. The store does not have a long-term marketing plan. Every trimester I have meetings with the ownership team to discuss among other matters any changes to the marketing strategy of the company. The marketing profession can be very beneficial to society as a whole. One of the most important roles that marketing serves to the public is as a provider of information that can be used to make buying decisions. Smart consumers take advantage of the special offers that marketers advertise to lower their expenditures. Marketers often use the power of the media to support social causes such as hunger, poverty, and human rights. The internet has enhanced the ability of marketers to publish information at low costs. Customers are the most important stakeholder group of a business because their money is used to purchase goods and services from companies. Marketing can be used to improve customer relations. Companies can show their appreciation for customers by sponsoring public social events such as music and art festivals.  

Can betalactam antibiotics be used to treat tuberculosis Essay

Can betalactam antibiotics be used to treat tuberculosis - Essay Example They are expected to work best when administered in the early phase of treatment, and should typically be used in conjunction with beta-lactamase inhibitors. This review addresses the feasibility of utilizing members of the beta-lactam group of antibiotics in the management of tuberculosis. The first part provides an introduction into the beta-lactam antibiotics as a group, their distinguishing features, their classification, their spectrum of activity, and their mechanism of antibacterial action. Next follows a brief overview of tuberculosis as a disease which poses a peculiar challenge with drug therapy. The literature review section features an extensive overview of current research publications addressing various angles of the question of utilizing beta-lactam antibiotics in tuberculosis treatment, including results from in vitro as well as in vivo testing, clinical trials, and comments from reviewers. Finally, an appraisal of the available information is done, drawing out answers to the questions of why the beta-lactams have not been used in tuberculosis treatment, what are the issues involved, how they may be used to treat tubercul osis, what conclusions may be drawn from the literature information available, and the place of combination therapy in facilitating the utility of the beta-lactams in tuberculosis therapy. Beta-lactam antibiotics refer to a broad class of antimicrobials which possess in their chemical structure a beta-lactam ring moeity. The beta-lactam moiety (also known as a penam or azetidin-2-one) is a heterocyclic four-membered ring containing a nitrogen atom and a carbonyl group, and is essential for their antibiotic activity (Nayler, 1971). Beta-lactam antibiotics include the penicillins, cephalosporins, carbapenems, monobactams and the beta-lactamase inhibitors, which together constitute the most widely prescribed group of antibiotics in existence. They are favoured in clinical practice over other

Consumer Behavior- B Essay Example | Topics and Well Written Essays - 500 words

Consumer Behavior- B - Essay Example 3-Graham is a college student who is impulsive and somewhat rebellious.   He seeks out variety and excitement, usually looking for something new, offbeat, and risky.   Even though he was 18 years old and  eligible to vote, he didnt vote in the last presidential election and is not very interested in world events.   To which VALS segment does Graham belong? ESSAY 1- Discuss how a small bio-technology firm could influence the reference group infrastructure and the lead users to accelerate adoption of its products in the market. A small bio-technology firm can significantly influence the reference group infrastructure and its lead users to accelerate adoption of its products in the market by way of exploring key characteristics of lead users and major reference groups like key consumers, suppliers, and industry experts. Only after gaining acquaintance with their key characteristics or their behavior can a firm hope to sell more products in the market. This is because such knowledge can inform a firm about what are the currently hot demands in the buying market. This can boost adoption of products in the market because the firm will be then able to act in accordance of those demands. Lead users form a major reference group and researching such users’ preferences and dislikes can give a firm a lot of valuable material regarding how they can influence other potential customers in foreseeable future. A seller organization hoping to accelerate adoption of its products in the market should essentially understand the buying motives and decisions of their lead users. They can later use this kind of information to convince other customers to make the same kind of decisions. ESSAY 2- Unheard of twenty years ago, discuss the rationale people use today to shop or NOT shop on the Internet.   Given  your response,  what are the benefits to purchasing an iPod direct from a channel member.  

Mexico, The Mexican Drug Cartel Research Paper Example | Topics and Well Written Essays - 1250 words

Mexico, The Mexican Drug Cartel - Research Paper Example The official language of the country is Spanish and it is marked as the â€Å"most populous Spanish-speaking country in the world.† Christianity is the religion that is practiced by most of the people in the country. The rate of poverty is very high in the country and it was estimated that 44 percent of the people living in the country earned below the poverty line (Bureau of Western Hemisphere Affairs 2011). Most of the people in the country live in the urban areas and people leave the rural areas and move to the developed ones in search of better opportunities. Furthermore, many people leave the country and move to the United States for better earning opportunities. The country earns much of its income by sending oil to other countries as it is an oil producing country. Criminal activities are a reason of many problems in the country. The abduction rates in Mexico are marked to be very high in comparison to other countries across the globe. Strong drug trafficking organizati ons function in the country and they are responsible for the drug trading between South America and the United States. Felipe Calderon was declared as the President of the country in the year 2006. He took strong steps for overcoming the issue of drug trafficking and his measures have resulted in the death of 35000 people in the country since the initiation of his campaign against drugs (BBC 2012). Mexico is marked to be a country with a leading role in the making of drugs as well serving as a route for the transportation of drugs. The major movement of drugs which include marijuana and methamphetamine in the United States is from Mexico. Ninety percent of the cocaine that reaches to the United States is through its movement via Mexico. ... The drug trafficking organizations are not only involved in the movement of drugs but at the same time, they are involved in kidnappings as well as murders. The drug cartels have gained a strong hold in the country during the last decade of the twentieth century. This mainly followed the deaths of Cali and Medellin cartels belonging to Colombia. The National Drug Intelligence Center has put forward that the drug trade in the United States is now mainly dominated by the Mexican drug mafia. The Mexican drug cartels have a strong stand and many government officials particularly those from the law enforcement agencies work in collaboration with them. This is owing to the bribes provided by the drug trafficking organizations. A campaign was initiated in the year 2006 by the President of Mexico against the drug cartels in nine states out of the total thirty two states in Mexico (Cook et al 2007). The Mexican government has put forward the fact that there are seven drug cartels working in t he country. Gulf, Sinaloa and Juarez are the major drug trafficking groups and their presence is dominant in most parts of the country. Many dominant drug trafficking organizations have started working together in Mexico. This has led to the formation of two major groups in the world of drug trafficking in Mexico. It has been indicated that this unity has mainly resulted due to the arrest of many leaders in these groups. Mexican cartels have also started to have a strong hold in the United States. They have done so via cultivating drugs on the land of the United States and by forming alliances with criminal groups in the United States. The purpose of this alliance is to make the

Importance of Art Education during Childhood Essay Example for Free

Importance of Art Education during Childhood Essay Since more than two decades researchers have been discovering affirmative relationships between arts education and cognitive improvement in children. Gardner (1983) has claimed an affirmative relationship between arts and intellectual (Clark Zimmerman, 2004). There are multiple advantages of arts education that range from the improvement of vocabulary and math competence, to the improvement of spatial reasoning. Today arts education is given much more importance than previously, when it was thought to be a lot of fluff. Art is not simply an extra subject in education; it is necessary to learning. When students learn about the visual arts, they get a view of the rich and fascinating world around them. This teaches them theirs as well as others history and customs. Art leads to a cultivation of expressiveness, imagination and originality along with critical thinking and analytical competence. It has been stated by the art educators that children as young as three years of age consistently use their imagination in different ways (Golbeck, 2001). The children studying about art expand their capabilities to consider meanings and to make assessments and decisions. Through comprehending and creating art, a student can learn how to work collaboratively with others and also how to put in effort to attain an objective. Also, art education helps in making a major contribution to the enhancement of the child’s capabilities to tackle with the abundance of visual indications obtainable to him and to comprehend and utilise these visual indications (Anway McDonald, 1971). The enhancement of such competencies and qualities allows for making children better learners along with helping them to feel good; that is, it creates self-worth. It is a world where concepts and data are usually conveyed visually, and the children are required to learn the way they can consider and ascertain the sense of the pictures and also how they can use them so as to convey their own concepts. These talents and qualities are considered essential for individual success as well as America’s improvement.   In spite of this several schools have reduced their budget in art programs since the last decade and this has resulted in some schools providing with almost no art education (Prentice, 2000). These schools are not offering their students with the chance to improve their talents that are so essential if they are to succeed in a competitive fiscal setting in such an ethnically varied, visually adjusted world. Teaching Art Enid and Laura Zimmerman say that there are three standpoints of art teaching that have affected art education for youngsters since the last five decades. The first point is that a child’s piece of art is an expression of the natural internal procedures of improvement. The second point is established on a cognitive improvement attitude, and it concentrates on children’s building of general knowledge concerning the world. The third point is that art education leads to a promotion of self-improvement in order to allow the children to absorb themselves relative to the community they live in. According to Gardner (1980) when adults offer the youngsters with the kit, materials and support, their natural art capabilities develop. The adults should not be directly interfering with the children so as to develop their natural capabilities (Schaffer-Simmern, 1948). Infants and preschool children rather prefer to explore colors, feel and type of materials and express thoughts, concepts and insights. These are fine objectives for them. They value the procedure more than the end result. After completion of the work by a child, the teacher or parent should talk to him about it instead of simply praising him. This allows for learning more about the artwork and how the child thinks. Also, the instructor can put down points on paper and, if the child allows, fix it to the child’s work. Plus, the artwork should be dated. That allows the instructor to keep a track of the youngster’s improvement. Visual arts can be a source of advantage to children of all ages. From a kid’s first rate motor skill development to a teen’s expressive enhancement, the arts can prove to be a much efficient training and managing means. A person does not have to be absolutely knowledgeable on each and every procedure or have to purchase extremely costly equipment in order to bring in the arts to a kid’s life. Straightforward product selection and child focused examination can direct initial creative attempts. Children’s Motivational Beliefs about Art Art classrooms offer with distinct motivational tests. Even though kids usually take pleasure in the hands-on exercises which are part of most of the curriculum and they without reluctance involve themselves in the delegated projects, it is quite often hard to get them to put in all their efforts, to make their â€Å"hurried production† more detailed and improved. Many a times young students are overheard talking about who is good at art and who is not, which is mostly themselves. Usually with age kids become pessimistic concerning their art capability (Flannery Watson, 1991; Gardner Rosenstiel, 1977). The necessity of motivation in order to maintain children’s interest in art is accentuated by the usual weakening in self-esteem and interest in art which the kids start displaying during middle childhood. This weakening is linked with the children’s idea that their production should fulfil the principles of traditional practicality and that they do not possess the abilities of accomplishing this (Flannery Watson, 1991). Nevertheless, comparable deteriorations in self-assessments of capabilities are commonly perceived in various subjects (Stipek Maclver, 1989), and also the progressive weakening of student’s encouragement as they advance through school. In goal theory the advice is implied that teachers motivate students to follow individual imaginations of mastery more willingly than to work to impress outside assessors. This is a problem for regions like visual art where students should bear in mind the ultimate receiving of their performance (imaginative production) by an audience even as they try to focus on self-enhancement and mastery. This matter poses a problem to the art teachers who should make every day choices concerning the degree to which they will try to motivate students by emphasizing grades and the chance for exhibit of work. Art teachers are also caught up with the fact about whether art contests raise children’s concentration on spirited performance to the disadvantage of their assignment involvement and ability improvement. Parents and Art Education Parents can help their children in art education and not just rely on the institutions. They can encourage the children’s involvement in art when at home which can be done by encouraging art programs in the nearby society and also by assisting in making a decision as to how the school can teach the art. Parents can also turn out to be important speakers for developing art programs at schools. Parents can work along with the school staff, with the members of art societies, and also with other people. In this way they can ensure that art is being given a significant position in their children’s education plus in the society. There can be PTA meetings held that would emphasize on the importance of art education. In this way parent awareness concerning art education will be built. A very significant step that parents, and even rest of the people, can take is to back up education leaders and officers so as to sponsor the addition of art education in the syllabus. Every person can lead to a difference if he contacts these persons.

Cheesy Wheezy Essay Example for Free

Cheesy Wheezy Essay Starting as a small retail store in New Glarus, Wisconsin, the Cheezy Wheezy firm had slowly grown into a chain of nine retail shops located in southern Wisconsin and northern Illinois. In recent years, nearly all its competitors had begun issuing catalogs, widely distributed in late October, advertising gift packages of cheeses, jams, jellies, and other fancy food items. Henry Wilson, son of the firm’s founder, had convinced his father that Cheezy Wheezy should also issue a catalog. It was then March, and the last snows were melting. Henry Wilson had called his third staff meeting in as many weeks to discuss the catalog project. Present were Henry (whose title was vice president); Susan Moore, the sales manager; Jeff Bell, the inventory manager; and Robert Walker, the traffic manager. Also present was Robert Caldwell, from a Milwaukee-based ad agency that was handling many aspects of the catalog project. Moore and Caldwell had just finished describing the catalog’s tentative design and the allocation of catalog pages to various product lines. Caldwell then said, â€Å"We are to the point where we must design the order form, which will be stapled inside the center pages. It will be a single 8 1/2-by-11-inch sheet. The customer will remove it from the catalog, complete it, fold it into the envelope shape, lick the gummed lines, and mail it in. The order form will be on one side of the sheet. On the other will be the instructions for folding and Cheezy Wheezy’s mailing address in New Glarus; the remainder of the space will be ads for some impulse items. Right now we’re thinking of a Santa Claus–shaped figure molded out of cheese. â€Å"Enough of that,† said Wilson, â€Å"this group isn’t here to discuss Santa dolls. We’re here to design the order form. We may also have to talk a little about selling terms. Susan? † Responding to her cue, Moore said, â€Å"Our biggest problem is how to handle the transportation and shipping costs. We’ve studied all our competitors’ catalogs. Some absorb the costs into the product’s price, some charge by weight of the order, some charge by money value of order, and some ship COD. † â€Å"How important are shipping costs, Susan? † asked Bell. â€Å"Plenty,† was her response. They run $2 to $3 for a 1- or 2-pound package. If you take a pound of cheese that we sell in our retail stores for $2, here are our costs if it goes by catalog: cost of goods, $1; order management, 50 cents; overhead, including inventory carrying costs, 50 cents; packaging for shipment, 50 cents; and transportation costs to any point in the United States ranging between $1. 75 and $3. 20. If, however, we’re dealing with bigger shipments, the relative costs vary. †  "I’m not following you,† said Wilson. â€Å"It’s like this,† responded Moore. The wholesale cost of cheese to us is the same per pound, no matter how much is sold. Order-processing costs are approximately the same for each order we’ll be receiving by mail. Overhead and inventory carrying costs are always present but may be allocated in a variety of ways. Packaging costs are also about the same per order. They go up only a few cents as we move to larger cartons. Transportation costs are hard to describe because of their tapers. Right now our whole catalog project is bogged down with the problem of transportation cost tapers. † â€Å"Tapers? † said Wilson, turning to Walker. You’ve never told me about tapers before. It sounds like some kind of animal. † â€Å"That’s tapir, t-a-p-i-r,† said Walker. â€Å"We’re talking about tapers, t-a-p-e-r-s. † â€Å"Oh,† said Wilson. â€Å"What are they? † â€Å"When one ships small packages of cheese,† said Walker, â€Å"rates are based on two factors, the weight being shipped and the distance. As weight or distance increases or both—the rates go up but not as quickly. This is called the tapering principle. To ship 2 pounds of cheese from New Glarus to St. Louis costs $2. 40; 3 pounds cost $3. 30; 5 pounds cost $4. 60; and so on. One hundred pounds—no, 50 pounds is a better example because some of the parcel services we’ll be using won’t take 100 pounds—50 pounds would cost $21. There’s also a distance taper. The 2-pound shipment that costs $2. 40 to St. Louis is $3. 40 to Denver and $4. 15 to Los Angeles. † â€Å"Can’t we use the average transportation costs? † asked Bell. â€Å"That’s what we do with inventory carrying costs. † â€Å"Won’t work,† said Caldwell. â€Å"You’ll be overpriced for small, short-distance shipments and will lose sales. For heavy long shipments, you’ll be underpriced and will make so many sales that you might soon go belly up. Wilson shuddered and inquired, â€Å"Does that mean we charge by weight and by distance? † Moore answered, â€Å"It’s not that easy. In the cheese business, people buy by the pound, but shipping weights—which include packaging—are actua lly more. A customer who orders 3 pounds of cheese is in fact receiving 3 pounds of cheese plus 6 ounces of packaging materials. I wish we could sell a pound of cheese that consisted of 14 ounces of cheese and 2 ounces of packing material, but that would be illegal at worst, and of questionable ethics, at best. † â€Å"We have the same problems with distance,† added Walker. We’re trying to sell in 50 states, but who knows how far they are from New Glarus? We could have tables and maps in the catalog, but they take up valuable selling space. Also, if it looks too complex, we may just turn off some potential customers before they complete their orders. † â€Å"Some of our clients have another problem,† added Caldwell, â€Å"and that is split orders. The customer will want 10 pounds of cheese, but it will be five 2-pound packages sent to five different locations. That has an impact on both packaging and transportation costs. † â€Å"So, what do we do? â₠¬  asked Wilson.

Self development and attaining my SMART goals

Self development and attaining my SMART goals I have a dream. I see myself as the chief HR strategist of a world renowned media company or a top HRD consultancy. Sound academic understanding of HR is a priority developmental need, as highlighted in 11 Qualities of Effective Managers Pedler et al. (2006). I am from Pakistan and am staying in the UK for my wifes PhD. Utilising this as an opportunity I have enrolled on the MSc. HRD Consultancy course. Different learning style assessments helped frame my understanding of myself as a learner/manager. My learning style is Tactile/Kinaesthetic according to Jester (2000). I view my career as an opportunity to achieve meaningful objectives in a larger context. Here Scheins (2006) assessment sees strength: SV/Dedicated to Cause. I qualify as Directive on the Rowe (1987) Inventory and on Belbins (1981) I am an Implementer, Team-worker and Monitor/Evaluator. A Reflector on Honey Mumford (1986) assessment, my personality type/signature on Personal Style Inventory Hogan and Champagne (1980) is ESTJ (Extrovert, Sensing, Thinker, Judger Stabilizer), whereas I am the Confronting Owl on the Conflict Questionnaire Thomas Kilmann (2007, 1974). An example linking and defining most of the above findings may be that I want to make a difference by devising and implementing HR strategies which have a durable impact on employee well-being [dedication to cause]. With objectives like this, I like to be at the helm of affairs, preferring full autonomy and control over the situation [directive]. This brings independence to organize and move things at the required yet desired pace and affords me time to think things through, listen to everybody before deciding and carefully consider outcomes before concluding [reflector]. I love to be involved in community activities. Persevering, realistic, practical, loyal, steadfast, logical, are keywords for describing me [ESTJ]. However, my career plans are under threat as I face redundancy at work. My wife is expecting a baby so I may have to e ither defer the degree or roll back completely due to monetary solvency issues. This write-up critically reviews results of various learning styles assessments and derives a Personal Development Plan agreeing with the assertion that individuals are responsible for their career development and not just organizations CIPD (2010, 2003). It suggests possible ways for self-development and attaining my SMART goals. Guidance is provided on overcoming weaknesses to minimise and prevent current and future threats. I cannot and do not rule out the possibility of this being revised as my career evolves in future (maybe 5-10 years). Career history, Life situations, Overall purpose of planIntroduction I started my career as HR/Admin Officer working for an NGO after completing M.A. in English from Pakistan. The experience proved to be the diving deck to the field of HR. After 4 years in the role, I joined as Senior HR Officer at GEO TV Network, one of Pakistans leading news channels. A year later I moved to London when my wife was awarded a scholarship for PhD. At present, I am free-lancing at one of UKs leading courier companies as Training Support Co-ordinator. My wife is expecting a baby and I may face redundancy. My degree in English was my fathers choice and since the very start of my career in HR, I felt the need of complementary formal education. Thus, I had two objectives: first, acquiring a sound understanding on academic level; second, enhancing professional competence, personal/self development. Being in London has helped as I have enrolled for a specialist degree in HR. Developing a personal development plan is an exercise in organizing oneself, identifying development needs, and setting priorities. The very first positive effect of this exercise I noticed was that I learned how not to prioritise and discovered that I could always use the PDP as a tool/meter to keep a check on personal development. I can see that the PDP will serve as my guide towards developing a resilient sense of personal efficacy (Bandura, 1994: 72). Self-description Analysis I want to continue my career in HR. Miles and Snow (1996: 97) following Arthur et al. (1989) see career as the evolving sequence of a persons work experiences over time. At present I am working as Training Support Co-ordinator at a companys Technical department. However, I am looking to switch back to HR as soon as I get a HR related job. Given that I was Senior HR Officer before moving to London, in my new job i.e. in the UK, I expect to be at least on the same position if not an associate manager or manager. If, however, I have to go back to Pakistan, I will join my parent organization GEO TV Network and continue with my plans. Between the next 5-10 years I plan to concentrate on developing expertise in strategic decision-making and policy formulation. I aim to work my way to achieving a top position e.g. Director HR in a leading company like Reuters. It is the sense of fulfilment and effectiveness that I am seeking. Effective careers profit individuals, organizations, and society, notes Wilensky (1961; cited in Miles and Snow, 1996). Garnering sufficient expertise while moving step-wise up the career ladder, I will ensure that I have sound understanding of and experience in roles like partner in strategy execution, administrative expert, employee champion, and change agent Ulrich (1998). Learning/Development Needs Analysis Identifying learning style is pivotal to developing a PDP. Learning Styles can be identified by taking learning styles assessments which highlight learning/development needs, identifying core competencies and strengths and detecting gaps. Table 1 on the next page shows results from various assessments. Learning Style, Keefe (1979:2) is a composite of characteristic cognitive, affective, and physiological factors that serve as relatively stable indicators of how a learner perceives, interacts with, and responds to the learning environment. While with Stewart and Felicetti (1992:1) learning styles are educational conditions under which a student is most likely to learn. Thus, learning style is not about what is learned, rather how it is learned. Table 1: Learning/Development Needs Analysis There is greater consistency in the final results of the analysis than in-consistency. Sound academic understanding of HR is a priority developmental need, as highlighted in 11 Qualities of Effective Managers Pedler et al. (2006). In consonance with my aim of heading the HR department of a renowned company, this questionnaire assesses most of the qualities likely to be needed to achieve my aim. As the title suggests, the questionnaire seems designed for on-job professionals. 11 Qualities of Effective Managers Command of basic facts Relevant professional knowledge Continuing sensitivity to events Analytical, problem solving, decision/ judgement-making skills Social skills and abilities Emotional resistance Pro-activity Creativity Mental agility Balanced learning habits and skills Self knowledge Pedler et. al (2006) Table 2: 11 Qualities of Effective Managers While taking the Honey and Mumford (1992) assessment a noteworthy point was that even after I took the assessment twice, with a gap of almost two weeks I scored the highest for being a Reflector, considered to be more thinking and less practical. Honey and Mumford (1986) proposed the Learning Styles Questionnaire (LSQ) claiming it to be more meaningful than Kolbs (Swailes and Senior 1999). However, this model owes its inception to Kolb (1984: 41), learning is the process whereby knowledge is created through the transformation of experience. Knowledge results from the combination of grasping experience and transforming it. Kolbs (1988) postulate is based on the concept of experiential learning with the learning process involving four distinct learning abilities/styles, based on a four-stage learning cycle. Kolb devised his Learning Styles Inventory (LSI) to measure an individuals relative preference for the four learning styles (Swailes and Senior 1999; Kolb, Rubin and Osland 1995). Fig. 2, Honey Mumford Learning Style Source: http://www.nwlink.com/~donclark/hrd/styles/honey_mumford.html Honey Mumford use different terminology Activist for Concrete Experience Reflector for Reflective Observation Theorist for Abstract Conceptualization Pragmatist for Active Experimentation Fig. 1: Kolbs Learning Style Source: http://www.nwlink.com/~donclark/hrd/styles/kolb.html Kolbs Learning Process Learning from: CE Concrete Experience RO Reflective Observation AO Abstract Conceptualization AE Active Experimentation The result on the LSQ i.e. Reflector is in sharp contrast to the diagnosis on the Personal Style Inventory, Hogan and Champagne (1980) where my personality signature is ESTJ (Extrovert, Senser, Thinker, Judger) the Stabiliser. The Personal Style Inventory, Hogan and Champagne (1980) works with four pairs of personality dimensions: Introversion/Extraversion; Intuition/Sensing; Feeling/Thinking and Perceiving/Judging. These constructs are based on the original work of Carl Jung (1921) and are a variance of Myers-Briggs Type Indicator (in Myers and Mc Caulley, 1985). Learners/managers with ESTJ personalities are thought to be more practical than thinking unlike reflectors. However, there is a streak of similarity as well. The Thinker in ESTJ is analytical, so is a Reflector Honey and Mumford (1992) thought of as. The Senser in ESTJ works with tedious detail Hogan and Champagne (1980) so does the Reflector take every detail into account before decisions. The Thinker in ESTJ has critical ability, the Reflector weighs pros and cons. I view my career as an opportunity to achieve meaningful objectives in a larger context. This scores high as a strength on Scheins (2006) assessment and identifies me as SV/Dedicated to Cause. The same assessment shows my strong GM/General Management competence, liking for AU/Autonomy and Independence, and a desire for SE/Security and Stability. The finding completely correspond to Rowe (1987) Decision Style Inventory where I qualify as Directive. The best organizational fit for Rowes Directive type and Scheins AU/Autonomy type is structured, such as bureaucracies, or where power and authority are important, notes Rowe (1987). My learning style is Tactile/Kinaesthetic according to Jesters (2000) which seems linked to being Reflector, working with detail. On Belbins (1981) I am an Implementer, Team-worker and Monitor/Evaluator. I am the Confronting Owl on the Conflict Questionnaire by Thomas Kilmann (2007, 1974). Consistent with findings on the LSQ Reflector, Implementers dislike unproven solutions or ideas. Team Workers are risk-averse and work well with clearly defined goals like Reflectors. Team worker also matches Owl the Confronter who seeks to resolve differences until all stakeholders agree on a solution. Monitor/Evaluator are slow deciders like Reflectors and prefer to think things through and see pros and cons of opinions and decisions. While Learning Styles are the composite of characteristic cognitive, affective, and physiological factors that serve as relatively stable indicators of how a learner perceives, interacts with, and responds to the learning environment. Keefe (1979: 2), what such an analysis may fail to consider is the context in which a learner/manager behaves in one or the other way. An agreeable assertion in this regard would be by Sadler-Smith (2001: 295) warning against the application of learning style in an indiscriminate fashion. A necessary element of any argument that seeks to generalize is some comparison of the domains which one seeks to generalize from and to. Personally, I find 11 Qualities of Effective Manager Pedlar et al (2006) and the Hogan and Champagne (1980) Personal Style Inventory others as both clearly indicate aspects which are developed or are otherwise. SMART Goals Get a career job (HR related) Get a job which facilitates personal development on strategic and decision-making and policy formulation skills Work towards aim: to be Director HR at a leading company like Reuters Keep in mind: Learning and Development needs and improve upon Toolkit: Detailed PDP Table 3: SMART Goals 3.1 Learning and Development Needs Different learning style assessments helped frame my understanding of myself as a learner/manager. These exercises have been thoroughly helpful in highlighting my learning and development needs. REQUISITE LEARNING DEVELOPMENT DESCRIPTION PRIORITY Acquire relevant professional knowledge High Immediate Proactive Attitude High Mental Agility High Time Management Medium Table 4: Learning and Development Needs Theoretical background/academic understanding, which will augment my professional competence, is what I am keen to work on and thus have enrolled myself on the course at Birkbeck. Successful managers must exhibit career resilience and should participate in the management of their careers by taking greater responsibility for their learning Thomson et al., 2001 Waterman et al., 1994, as quoted in Martin and Butler, 2000. Absence of professional courses induces a sense of under-confidence and sometimes professional insecurity. The immediate negative effect is that it makes my job very demanding and requires use of creativity. On the other hand however, I have thorough knowledge regarding my company and its areas of specialisation. I have been actively involved in various projects, drawing up policies and procedures, organizing job fairs, employer branding, dealing with ER issues, disciplinary, exit interviews, etc. The sense of under-confidence may well be a source of lack of pro-active attitude and mental agility. Given the fact that on my job there are other colleagues with more qualifications and trainings under their belt, this may be holding me back from being active and agile. I am fairly good with Time Management. However, I do see the need to be more effective at this. Green and Skinner (2005) believe that managing time has positive impact on career and life. Proposed Learning Learning is perceived as a result from four main sources/activities namely experience (from everyday life and on-the-job), training, modelling others in the workplace and coaching (i.e. apprenticeship and being looked after) Antonacopoulou, (1999). There is an observable inter-dependence between the learning and development needs. This translates into a reliable PDP. As mentioned earlier, I will use the PDP to keep a check on my progress. This means that the PDP will be revised from time-to-time. Table 5: Personal Development Plan Conclusion This write-up critically reviewed results of various learning styles assessments and derived a Personal Development Plan agreeing with the assertion that individuals are responsible for their career development, not just organizations CIPD (2010, 2003). Under the following two sub-headings, I will carry out a learning review as well as give a self-reflective account. Learning Review Various assessments have given me a clear picture of what my learning priorities should be and that in order for this to be a learning exercise and experience that delivers, it is essential that my goals be interdependent as well as SMART. At present, figuratively speaking, I am miles away from where I should be working i.e. my current job in a technical department of a courier company is no help to my career plans. However, I am now redundant and this might be a blessing in disguise. I want to be in a HR job. This will help me continue my journey towards my goals all the way developing strategic decision-making skills. Also it will alleviate the sense of professional in-security as I am seeking complimentary formal education. I see that this fear has done me damage in terms of reduced mental agility and low level of proactive attitude. I will keep a check on my progress through the PDP. All of the above is time dependant. Green and Skinner (2005) put it as having positive impact and I will work towards achieving excellence in time management. Self-reflection Under learning review above, I have tried to review my goals as set above to and prove that they are inter-dependant. Further immediate improvement is direly needed in terms of theoretical concepts and formal specialist knowledge-base which will help me gain more professional competence and boost confidence.

Skin Cancer :: essays research papers

Skin Cancer Of all different kinds of cancer, skin cancer is one of the most commonly diagnosed cancers in the United States. Skin cancer is a disease which cancer cells are found on the outer layers of the skin. Your skin protects the body from heat, infection, light, injury and infection. It also stores fat, water, and vitamin D. The skin has two layers and several different kinds of cells. With a certain lifestyle these cells can become cancerous.(Prodigy Web Browser: An Introduction to skin Cancer {NET}, 1997) Melanoma is associated with the highest case-fatality rate of all skin cancers.(Mortality and Morbility Weekly Report Vol. 45/No. 17 , {MMWR}, 1996) Numerous studies have delineated the natural history of skin cancers. Some cell carcinomas tend to grow and invade slowly and steadily. Certain subtypes are more aggressive, and certain sites of occurrence (scalp, shoulders and nose) are associated with worse cases. Malignant melanoma may have a thin stage, in which survival rates are excellent. The length of thin, or radial, growth phase may be months to years. If untreated at some point melanoma enters a quick growth phase. When this occurs the survival rates plummet.(Brandt, 1996) Skin Cancer can be avoided. A change in lifestyle can reduce the risk of skin cancer. This includes awareness of the reality of skin cancer, avoiding the sun, and self-examination and screening. Most of the time when people think of a serious disease they think of things like lung cancer, heart disease, sexually transmitted diseases, and other hot topic diseases of that nature. Skin cancer awareness and the seriousness of skin cancer is far less emphasized. The MMWR did a survey of knowledge of and awareness about melanoma in the united states in 1995. In 1996, an estimated 38,300 cases of melanoma were diagnosed, and an approximately 7300 melanoma deaths would occur . Intervention strategies can be developed with information and public awareness of melanoma. (MMWR) To help awareness and public knowledge about melanoma, the American Academy of Dermatology conducted a nation wide survey in 1995. (shown in appendix A) This report summarizes the survey findings, which indicate that a high proportion (42%) of respondents had no knowledge about melanoma. The level of awareness was lowest among persons aged 18 to 24 years of age.(MMWR) Respondents were asked "Can you tell me what melanoma is?"; 55% knew it was a type of cancer, 34% knew it was a type of skin cancer and 42% did not know about melanoma. After being informed on melanoma, they identified at least one risk factor of it. Most identified the risk

Aeneid :: essays research papers

The Greek and Roman spirit influenced the book Aeneid in many ways. Virgil made Aeneas' behavior such that he was fully qualified to be called a Roman hero. Aeneas reflected very few Greek traits. He was very much the "Roman hero."Greek heroes were very different from Roman heroes. Will Durant, author of Caesar and Christ says, "It (the Aeneid) would also show the role of Roman character in these achievements and seek to make ancient virtues popular, it would picture its hero as reverent of the gods and guided by them and would fall in as Augusta reformation of morals and faith" (239).Greek heroes were well rounded. Greeks would study music, dancing, rhetoric, philosophy, mathematics, physical training, and military science. Studying rhetoric, philosophy, and mathematics made Greeks more useful citizens. The Greeks two main beliefs were: know thyself, and nothing in excess. Greeks strove for arete`. According to Hastings "arete` is excellence". Roman heroes were considered great because of their achievements on the battle field. Even though the Roman and Greek minds are greatly different they have a few similarities. Both the Romans and Greeks had 1polis. They did, however, have different definitions of home. The one thing remains constant is that they would both risk their lives to reach home. Aeneas had to risk his life to journey from Troy to reach Italy where Rome was established. To the Romans, the state had to be placed above ones needs. The Greek definition of home is more family. Both the Roman and the Greeks respected and feared their gods. Aeneas had gods helping and hindering him. The goddess Juno was Aeneas' enemy. Juno often interfered with Aeneas' life. Juno tried to prevent Aeneas from reaching his goal. Aeneas' goal was to establish Rome. The Greeks believed that anything that was pointless was like punishment. Like the Greeks, the Romans could see little sense in doing something that had no definite conclusion.As said before, Greeks had a strong dedication to their city-state. Aeneas had to reach Italy where Rome was established. Greeks believed in nothing in excess. This is shown in the Aeneid when Aeneas and his crew landed on the island, they found a Greek who was accidentally left behind. Instead of killing him, Aeneas treated him fairly. Aeneas showed self-control.Romans preferred war. It was in their nature to fight. They were raised to battle. Romans were not well rounded, their main or only study growing up was physical training and military science.